University Branding

  Logo
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Lincoln University has four official marks: standard, stacked, stacked center, and the University Seal. These are the preferred identity of Lincoln University. To learn the proper usage of the athletic logos, please contact the Department of Athletics & Recreational Services.

Select a tab option below to see available formats:
Standard
Stacked
Stacked Center

Color

JPG PNG EPS

White and orange

PNG EPS

Gray

JPG PNG EPS

Color

JPG PNG EPS

White and orange

PNG EPS

Gray

JPG PNG EPS

Color

JPG PNG EPS

White and orange

PNG EPS

Gray

JPG PNG EPS

 

Usage

  • Use logos on official University documentation, approved partnerships, and approved sponsorships
  • A buffer zone of at least one-third of the height of the Lincoln logo should appear between the logo and any other design element. Note: A buffer zone larger than one-third of the height of the logo is preferred.

Incorrect Usage

  • Do not stretch, distort or alter the Lincoln University logos or University Seal in any way
  • Do not adjust the Lincoln University font
  • Do not use Athletic logos for University collateral

 

To ensure proper use of Lincoln logos, below are all former University and athletic logos that are NO LONGER IN USE:

   Retired lion LU PA

  University Seal

University Seal

Use the seal only when the wordmark will not work.

PREFERRED SEAL

  • Color (blue and orange): Seal (jpg) | Seal (png) | Seal (eps)

ALTERNATIVE VERSIONS OF THE SEAL

  Brand Colors
Color PMS RGB HEX CMYK
BLUE

662

18     42     109

#122A6D

100, 94, 28, 17

ORANGE

1585

249    107     7

#F96B07

0, 72, 100, 0

Black

Process Black

Spec Sheet

  Typography
*Downloads available*

The Lincoln University trademark was designed using the official University typefaces: Source Serif Pro and Ronnia. Source Serif Pro and Ronnia should ONLY be used for headlines, callouts, and pride moments.

 

Primary Typeface

Source Serif Pro (font used for “Lincoln University” wordmark)

Download here

 

Ronnia (font used for “Learn. Liberate. Lead.” wordmark)

Download here

 

Body Copy (Secondary Typeface)

Lincoln Univesity utilizes serif and sans serif typography. Secondary typefaces should only be used for subheads, body copy, and callouts. 

    

  • Serif

Minion (preferred)

Download here

 

Garamond

Download here

 

  • Sans Serif

Source Sans Pro (preferred)

Download here

 

Arial

Download here

 

  Editorial Style Guide

All materials produced by university units should adhere to the guidelines set forth in the university Style Guide.

Lincoln University Editorial Style Guide

Communicating Effectively

The Office of Communications and Public Relations wants to be sure you have the right tools to help you effectively communicate the Lincoln brand as you begin your job. We've created this helpful guide to assist you transition into your new role.

Lincoln University Effective Communication Guide

  Boilerplate and Tagline

Boilerplate
Lincoln University, the nation’s first degree-granting Historically Black College and University (HBCU), educates and empowers students to lead their communities and change the world. Lincoln offers a rigorous liberal arts education to a diverse student body of approximately 2,200 men and women in more than 35 undergraduate graduate programs.

Tagline
Learn. Liberate. Lead.

  Social Media

Official Lincoln University Social Media Accounts: 

 

Social Media Directory and Policies

For social media policies and a directory of all known university social media accounts, visit the social media directory. If a unit’s social media account is not listed on this page or this information needs to be updated, please email communications@lincoln.edu.

Units that wish to open a social media account should consult the Office of Communications prior to opening a new account.

Offices that have existing accounts should post regularly (at least monthly). If an account is dormant, the unit should discuss closing the account or creating a plan to begin updating it regularly. Be sure the login information is stored in a safe place to ensure that the account remains active over time.

University accounts are not permitted to use the official university logo, which is in place to protect the identity and brand of the institution. Only the official University-wide accounts operated by the Office of Communications use the University logo.

Name guidelines: For consistency, university-endorsed accounts must include "Lincoln" either in the account handle, description, or address.

  Letterhead, Business Cards, Memo and Stationery
  • Envelopes: Complete the Envelope Order Form available on Purchasing's webpage to order envelopes. A standard template is already in place. To complete the order form, you will need to know:
    • the department name;
    • the size of the envelope;
    • the color (one-colo or multiple colors (example: blue or orange/blue); and
    • the quantity.
  • Memos: Download template
  • Letterhead: Download template. Note: The letterhead template is password protected.  Please contact the Office of Communications for the password.
  • Business Cards: Complete the online request form
  Graphic Design

Units are encouraged to use the free online website Canva or if available Spark for their day-to-day graphics needs such as creating a flyer for an event or making a social media graphic. 

In Canva, users should upload the University's logo and enter the University's brand colors to ensure consistency. 

  Email Signature Templates

Every email that is sent from a lincoln.edu address communicates the Lincoln University brand. Having consistent email signatures across users — just as printed business cards are consistent — communicates that the workforce is professional and coordinated. Please review the signature options and examples on the following pages, decide what fields you want to include, then substitute in your own information based on the template provided on page 3.

Fields to include:

Required

  • Name
  • Lincoln University
  • Phone number

Recommended

  • Position or title
  • Unit, department, or office
  • Division
  • 1570 Baltimore Pike, Lincoln University, PA 19352
  • lincoln.edu

Optional

  • Building and room number
  • Fax number
  • Additional phone numbers
  • Email
  • Unit, department, or office URL
  • Social media
  • Make a Gift Today - giving.lincoln.edu

 

  Photos

Filming on Campus and Photo Releases

Learn about filming on campus and photo releases

Stock Campus Photos

Making a flyer, brochure, PowerPoint, or report? We’ve put together some of our favorite campus and people photos into two online albums. Want your University webpage to have new photos? Choose photos to give your materials a fresh, customized look. Photos are on Flickr and linked in the footer of every lincoln.edu webpage. Albums “Campus” and “People of Lincoln University” are convenient. Having trouble downloading photos from Flickr? View this helpful graphic

  PowerPoint
  Banners

Retractable, stand-alone banners that measure approximatily 30 inches wide and 6 feet tall are available for units to borrow from most University divisions. Contact the division office to which your unit reports. 

  Licensing

As part of Lincoln University's licensing program, all entities and businesses that use the University's logos and marks are required to carry a license with the University.  This license is managed through the licensing agency CLC

Learn the steps to get licensed or begin by completing the online application at apply.clc.com. The steps include submitting a product sample, a one-time $250 application fee, obtaining product liability insurance, and ordering hologram labels/tags. Allow 4-6 weeks to complete the licensing process. 

If you have any questions as you fill out the application, please contact licensing@clc.com for assistance.