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Mass Communication Degree (BS, BA, Minor)

As the name implies, the study of mass communications is about learning to communicate with large groups of people, effectively sharing information, telling stories, and engaging their attention. It can take many forms: websites, podcasts, newspapers, TV shows. Even something as simple as a Tiktok or Youtube video is a form of mass communication. As such, it's no exaggeration to say that mass communications are a central and essential part of society, sharing information and connecting us to one another.

Lincoln University offers a Bachelor of Science (BS) degree and a Bachelor of Arts (BA) degree in Mass Communications, as well as a minor. When you major in this program, you can choose between two tracks: Digital Communication and Strategic Communication, each of which will prepare you to succeed and stand out in the communications field.

The Digital Communication Track focuses on marketing, public relations, advertising, and other types of communications across digital and multimedia platforms, including websites, television, and online video, with classes that dig into digital news reporting, multimedia design, and editing. The Strategic Communication Track digs into the principles and theories of strategic communications, delving deep into the construction and planning of marketing campaigns, public relations management, and more. Both tracks offer a wide range of communication-related electives as well, including classes focused on film and screenwriting.

The majors are offered as part of the Mass Communications Department. Reach out to the Mass Communications department at 484-365-7648 or in Grim Hall, Room 121 if you have specific questions, or learn more about the program, courses, and requirements in the current academic year University Catalog. You may also view program outcomes below.

Graduating with a degree in Mass Communications from Lincoln will prepare you to succeed and stand out in today's rapidly changing digital media environment. You'll be well prepared for a job as a writer, editor, designer, or strategist in a variety of communication fields.

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Program Outcomes

Graduating with a major in mass communications will help you develop the following skills and practices:

  • You will be able to analyze, describe, and interpret the media content in the context of a global society.
  • You will apply First Amendment and ethical principles in the production of radio and television content.
  • You will learn to explain the historical, cultural, and economic development of mass media industries, particularly in the United States and other societies.
  • You will be able to write clearly in forms and styles appropriate for mass media industries and/or graduate school.
  • You will present a professional portfolio of curriculum-related materials that meet the highest of standards of TV and radio stations, as well as convergence sites.
  • You will demonstrate the correct use of research methods in connection with broader mass communications theories and methodologies.
  • You will be able to explain how new media technologies impact the content, audience, organizational and economic nature of contemporary television and radio.

Courses and Requirements

Please see the current academic year University Catalog for more information on program requirements and detailed course descriptions.