Mass Communications Center of Excellence

Our Mission is to produce students who, because of their demonstrated knowledge of mass media theories, experienced use of high-end television and radio equipment, and excellence in writing and familiarity with multimedia, can successfully transition to professional mass media industries and/or graduate study in mass communication. These skills are acquired through use of campus facilities, internships and faculty-guided research.

Program Goals

1
Demonstrated excellence in mass media writing styles that conform to highest standards in print and broadcast newsrooms, multimedia platforms, and graduate course work.
2
Interpretation and application of mass media theories and appreciation of how mass media impacts current events and cultural production.
3
Application of mass media ethics, particularly codes of professional integrity established by the Society of Professional Journalists, Online News Association, National Association of Broadcasters.
4
Applied knowledge of mass media technologies consistent with the changes in mass media industries, including multimedia convergence.
5
Application of research methods and approaches required for graduate study in mass communication.

Mass Communications Graduate School Forum

Wednesday, Nov. 9
5:30-7 p.m.
Ware Center Auditorium

CBS Anchor Joins
Mass Communications

"CBS 3 on-air personality Dave Huddleston is the new instructor of the Lincoln University course Comm 453-Television Practicum in the Mass Communications Center of Excellence."
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Panasonic Highlights Lincoln's State-of-the-art Studios

"Lincoln University builds state-of-the-art production studios with Panasonic native 1080i AK-HC3500 2/3. 2.2M HD studio cameras, AV-HS450N multi-format HD/SD switcher…"
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