UNIVERSITY, PA ~ A financial expert conveyed to Lincoln University
students the secrets that will unlock the door to financial
success Monday during the Gary Michelson Executive Lecture
Series in Dickey Hall Auditorium.
“You should take your finances personal,” said
Valerie Morris, a financial consultant whose previous work
as an anchor on CNN won her an Emmy award. “You should
get the best for your money because it is yours. Always
look at cost, interest and services when borrowing money. Money
is power and it will affect your quality of life.”
The Gary Michelson Executive Lecture Series, named in honor
of a Lincoln University alumnus, invites nationally known
executives to speak to students on various topics impacting
business and industry.
Valerie Morris was accompanied
by her husband Robert, himself a financial specialist as
well as an entrepreneur. He
visited four classrooms to tell students how to build a successful
Valerie Morris told students to “get your own financial
thumb print. It is never too early to save because
wealth building should be everybody’s aim.”
She warned students about the dangers of piling up credit
card debts because high interest rates make them extremely
difficult to erase.
Valerie Morris also praised students
for their decision to seek a bachelor’s degree and
encouraged them to take their education seriously.
“Look at your education in broad terms,” Valerie
Morris said. “Get to class early in order to get your
mind ready to receive information. Remember to network
and build relationships because they add value to who you
Most recently, Valerie Morris
has been speaking at seminars in hopes of helping women
and people become savvy in financial matters.
Her broadcast career spanned more
than 35 years and began in San Francisco at stations KRON
and KGO, where she was a researcher and general assignment
reporter. She later
was the morning drive anchor at KCBS radio and anchor at
KCBS-TV in Los Angeles.
Valerie Morris has received numerous
awards for reporting, including three Emmy awards for both
breaking news events and special reports. She was
a major contributor to the KCBS reporting team that won
a Peabody Award in 1989 for coverage of the earthquake
that shook California and destroyed portion of the San
Francisco Bay Bridge.
Founded in 1854, Lincoln
University is a premier, historically Black University that
combines the best elements of a liberal arts and sciences-based
undergraduate core curriculum and selected graduate programs
to meet the needs of those living in a highly technological
and global society. The University is nationally
recognized as a major producer of African Americans with undergraduate
degrees in the physical sciences (biology, chemistry and physics);
computer and informational sciences; biological and life sciences. Lincoln
has an enrollment of 2,423 undergraduate and graduate students.
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University of the Commonwealth of Pennsylvania
1570 Baltimore Pike, P.O. Box 179, Lincoln University, PA 19352 \