HomeAdmissionsAbout LincolnDirections to LincolnSearch

Marketing and

Lincoln Review

Lincoln Lion

Lincoln Press


Alumni Relations

Corporation and
Foundation Relations

Division of
Development and
External Relations

Research and Title III

Marketing and

Office of
the President

A Legacy
of Producing


October 25, 2007


Click here to view photo gallery

LINCOLN UNIVERSITY, PA ~ A financial expert conveyed to Lincoln University students the secrets that will unlock the door to financial success Monday during the Gary Michelson Executive Lecture Series in Dickey Hall Auditorium.

“You should take your finances personal,” said Valerie Morris, a financial consultant whose previous work as an anchor on CNN won her an Emmy award. “You should get the best for your money because it is yours.  Always look at cost, interest and services when borrowing money.  Money is power and it will affect your quality of life.”

The Gary Michelson Executive Lecture Series, named in honor of a Lincoln University alumnus, invites nationally known executives to speak to students on various topics impacting business and industry.

Valerie Morris was accompanied by her husband Robert, himself a financial specialist as well as an entrepreneur.  He visited four classrooms to tell students how to build a successful financial portfolio.

Valerie Morris told students to “get your own financial thumb print.  It is never too early to save because wealth building should be everybody’s aim.”

She warned students about the dangers of piling up credit card debts because high interest rates make them extremely difficult to erase.

Valerie Morris also praised students for their decision to seek a bachelor’s degree and encouraged them to take their education seriously.

“Look at your education in broad terms,” Valerie Morris said. “Get to class early in order to get your mind ready to receive information.  Remember to network and build relationships because they add value to who you are.”

Most recently, Valerie Morris has been speaking at seminars in hopes of helping women and people become savvy in financial matters. 

Her broadcast career spanned more than 35 years and began in San Francisco at stations KRON and KGO, where she was a researcher and general assignment reporter.  She later was the morning drive anchor at KCBS radio and anchor at KCBS-TV in Los Angeles.

Valerie Morris has received numerous awards for reporting, including three Emmy awards for both breaking news events and special reports.  She was a major contributor to the KCBS reporting team that won a Peabody Award in 1989 for coverage of the earthquake that shook California and destroyed portion of the San Francisco Bay Bridge.

Founded in 1854, Lincoln University is a premier, historically Black University that combines the best elements of a liberal arts and sciences-based undergraduate core curriculum and selected graduate programs to meet the needs of those living in a highly technological and global society.  The University is nationally recognized as a major producer of African Americans with undergraduate degrees in the physical sciences (biology, chemistry and physics); computer and informational sciences; biological and life sciences.  Lincoln has an enrollment of 2,423 undergraduate and graduate students.

Click here to view photo gallery

Lincoln University of the Commonwealth of Pennsylvania
1570 Baltimore Pike, P.O. Box 179, Lincoln University, PA 19352 \ (484) 365-8000