Mass Communication (Department)
- Demonstrated excellence in mass media writing styles that conform to highest standards in print and broadcast newsrooms, multimedia platforms, and graduate course work.
- Interpretation and application of mass media theories and appreciation of how mass media impacts current events and cultural production.
- Application of mass media ethics, particularly codes of professional integrity established by the Society of Professional Journalists, Online News Association, National Association of Broadcasters.
- Applied knowledge of mass media technologies consistent with the changes in mass media industries, including multimedia convergence.
- Application of research methods and approaches required for graduate study in mass communication
Students must satisfy requirements on the schema below. To graduate with a BS or BA degree in mass communications, a student must complete a minimum of 120-124 course credits. The Bachelor of Arts degree candidate must fulfill the course requirements with four semesters of a foreign language. The Bachelor of Science degree candidate must fulfill a two-course foreign language requirement and a two-course requirement in computer science. The Department offers two concentrations: digital communication and strategic communication. The courses in each concentration are not interchangeable and must strictly adhere to the 72-Hour Rule standard of the department’s accrediting body in journalism and mass communications, Accrediting Council on Education in Journalism and Mass Communication. The 72-Hour Rule makes the following stipulation:
*All mass communications majors must take a maximum of 48 hours in mass communications and must take a minimum of 72 hours outside journalism and mass communications in order to complete their degree requirements. Students who take more than 48 hours in mass communications will have to take additional hours (outside the journalism and mass communications major) beyond the 120 hours required for graduation. For example, if a student takes 54 hours in mass communications, he/she will have to take 126 hours to graduate.
Mass communications majors may pursue additional minors and majors in any discipline that the University offers. However, the student should consult with his/her academic advisor and /or Chair before outlining their academic plans.
In order to declare as a mass communications major, a student must have received a “C” or higher in COM 202 (Writing Across the Media)
View Lincoln University's Online Student Newspaper, The Lincolnian