University Branding

+ Download Logo Files

Do not stretch, distort or alter the following logos in any way. A buffer zone of at least one-third of the height of the Lincoln logo should appear between the logo and any other design element. Note: A buffer zone larger than one-third of the height of the logo is preferred.

The logo is available in the three styles of standard, stacked, and stacked center.  Select a tab option below to see available formats in associated style.

Standard
Stacked
Stacked Center

Color

JPG PNG EPS

White and orange

PNG EPS

Gray

JPG PNG EPS

Color

JPG PNG EPS

White and orange

PNG EPS

Gray

JPG PNG EPS

Color

JPG PNG EPS

White and orange

PNG EPS

Gray

JPG PNG EPS

Do not use the "old" lion.

The wordmark and modfied seal are to be used for all University collateral. Do not use Athletics logos for University collateral. To learn the proper usage of the the Athletics logos, please contact Robert Heller, rheller@lincoln.edu or visit the Athletics website.

+ Color Palette
Color PMS RGB HEX CMYK
BLUE

662

18     42     109

#122A6D

100, 94, 28, 17

ORANGE

1585

249    107     7

#F96B07

0, 72, 100, 0

Black

Process Black

+ Editorial Style Guide

All materials produced by university units should adhere to the guidelines set forth in the university Style Guide.

Lincoln University Editorial Style Guide

Communicating Effectively

The Office of Communications and Public Relations wants to be sure you have the right tools to help you effectively communicate the Lincoln brand as you begin your job. We've created this helpful guide to assist you transition into your new role.

Lincoln University Effective Communication Guide

Stock Campus Photos

Making a flyer, brochure, PowerPoint, or report? We’ve put together some of our favorite campus and people photos into two online albums. Want your University webpage to have new photos? Choose photos to give your materials a fresh, customized look. Photos are on Flickr and linked in the footer of every lincoln.edu webpage. Albums “Campus” and “People of Lincoln University” are convenient. Having trouble downloading photos from Flickr? View this helpful graphic

+ Letterhead, Memo and Stationery

For envelope ordering, please contact Purchasing.

Download the memo template here.

Download letterhead template here.  Note: The letterhead template is password protected.  Please contact the Office of Communications for the password.

+ Boilerplate

Lincoln University, the nation’s first degree-granting Historically Black College and University (HBCU), educates and empowers students to lead their communities and change the world.  Lincoln offers a diverse student body of approximately 2,200 men and women more than 35 liberal arts and science-based undergraduate programs and select graduate programs to meet the needs of those living in a highly technological and global society. The University possesses an international reputation for preparing and producing world-class leaders such as Langston Hughes '29, the noted poet; Thurgood Marshall '30, the first African American U.S. Supreme Court Justice; Nnamdi Azikiwe '30, the first president of Nigeria; Kwame Nkrumah '39, the first president of Ghana; Lillian Fishburne '71, the first African American woman promoted to rear admiral in the U.S. Navy; Sheila Oliver ’74, the lieutenant governor of New Jersey;  Saara Kuugongelwa '94, the first female prime minister of Namibia; and a myriad of others.

+ Social Media

Official Lincoln University Social Media Accounts: 
LinkedIn  |  YouTube  |  Facebook  |  Twitter  |  Flickr | Instagram

For social media policies and a directory of all known university social media accounts, visit Office of Communications & Public Relations webpage at http://www.lincoln.edu/university-social-media-accounts. If a unit’s social media account is not listed on this page or this information needs to be updated, please email communications@lincoln.edu.

Units that wish to open a social media account should consult the Office of Communications prior to opening a new account.

Offices that have existing accounts should post regularly (at least monthly). If an account is dormant, the unit should discuss closing the account or creating a plan to begin updating it regularly. Be sure the login information is stored in a safe place to ensure that the account remains active over time.

University accounts are not permitted to use the official university logo, which is in place to protect the identity and brand of the institution. Only the official University-wide accounts operated by the Office of Communications use the University logo.

Name guidelines: For consistency, university-endorsed accounts must include "Lincoln" either in the account handle, description, or address.

+ Email Signature Template

Every email that is sent from a lincoln.edu address communicates the Lincoln University brand. Having consistent email signatures across users — just as printed business cards are consistent — communicates that the workforce is professional and coordinated. Please review the signature options and examples on the following pages, decide what fields you want to include, then substitute in your own information based on the template provided in this PDF on page 3.

+ PowerPoint